Electronic Commerce Initiatives in Australia: Identifying Opportunity, Meeting Challenges, and Measuring Success
نویسندگان
چکیده
This paper reports findings from the initial stage of a funded collaborative research program aimed at identification of E-Commerce cultural change and technology uptake experience in Australia and comparison of Australian and United States experience. In collaboration with Georgia State University and employing the study script and methodology used in their landmark American research series, this paper presents preliminary findings from ten case studies of E-Commerce in the Australian businesses. The paper discusses strategic objectives of electronic commerce initiatives, major electronic commerce challenges and opportunities, and perceptions of success by participating organisations.
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